Gain Bringing Fiesta Salsera Dance Competition to Fountain Square

Posted on June 11, 2015 by jrudemiller

CINCINNATI (June 11, 2015) – Procter & Gamble is bringing a new dance event to Salsa on the Square and giving back to the community! Presented by Gain Detergent, Fiesta Salsera is a ten-week dance competition that will have the whole city moving and shaking. The event will also act as the official launch of Gain Detergent’s new Cents for Scents Campaign, an initiative committed to providing a clean fresh start to a local neighborhood.

The first round of the series begins tonight during Fountain Square’s weekly Salsa on the Square event. Each week judges will select two couples as the top dancers of the evening. Beginning at 9:00pm, salsa-lovers will head to the center of the plaza for their shot at the evening’s top prize – a $100 Macy’s gift card – and the chance to advance to the next round of the competition. Expert instructors will also be on-site at 7:00pm to give participants time to practice their moves before the official dance-off begins. Win or lose, all dancers will receive a commemorative Gain t-shirt as a thank-you for participating.

“We know how much Cincinnatians enjoy Salsa on the Square. So, we wanted to make it an even more fun event by hosting this exciting dance competition,” said Diana Banuelos, Gain Brand Manager. “We have a lot of fun things planned for the series and hope everyone can join us.”

This all leads up to the final championship round. On Thursday, August 13, 18 couples will gather on the Square for their chance to win it all. The couple who wins it all will receive a cash prize of $1,000 and, of course, serious bragging rights. Please note: upon qualifying for the championship round, contestants will no longer be eligible to win the weekly competition.

About the Cents for Scents Campaign
Donate your spare change & it will have double the impact! Help fill all the Gain bottles at local YMCA of Greater Cincinnati and the change will be donated to the Y. If all the bottles are filled Gain will make a product donation to Community Matters Washing Well. The Community Matters Washing Well, opening in the fall of 2015, will create safe, affordable, and local laundry available for all residents of Lower Price Hill.

All partners include Gain, the Hispanic Chamber, Midwest Latino, Community Matters, YMCA of Greater Cincinnati and Fountain Square. Full bar service and drink specials available. Visit for more information about Salsa on the Square or the Cents for Scents Campaign. Salsa on the Square is part of the 2015 PNC Summer Series at Fountain Square.

About Gain®
Gain detergent is currently available at drug, grocery and mass stores. With detergents and fabric softeners, dryer sheets, dish washing liquids, scent boosters, dryer bars and more, Gain will fill every room in your home with anything but ordinary scents. For more Gain laundry fun visit, or follow Gain Laundry on Facebook and Twitter.

About Community Matters
The mission of Community Matters is to create a thriving and more just community by removing barriers to opportunity. Founded in 2014, Community Matters grew from the needs and energy of the Lower Price Hill community, and we are firmly committed to growing opportunities from within. We believe that all people can thrive when positive opportunities exist within their community. Our programs include the Resource Center, a place where the community can be linked with resources and opportunities; Community Market, a choice food pantry that enables our neighbors to access free, healthy food; shop1847, a thrift store that offers quality, affordable clothing to the community; and Washing Well, a community laundromat that brings access to safe, affordable, and local laundry. Community Matters also organizes the LPH Community Gardens, a Social Entrepreneurship program, Service-learning opportunities, and community event spaces. For more information, visit

About the YMCA of Greater Cincinnati
The YMCA of Greater Cincinnati strives to strengthen communities. Through our focus on youth development, healthy living, and social responsibility, we embrace and nurture the promise that lives in all of us. The Y gives children, families, and individuals the support and resources needed to be healthier, more confident, connected, and secure. For more information about the YMCA of Greater Cincinnati, visit the website, or call (513) 362-YMCA.